CHALLENGE / TASK
Good Move commissioned us to create a series of icons that represent the activities they offer in their portfolio of services, and that these icons will narrate situations for different pieces of promotion for the company.
This project was led by Héctor Ardila, along with the client decided the use of iconography to match with it’s tagline "Active Lifestyle Made Simple".
For the design of icons reference was made to Coach Kristin who is the image of the company, she is a certified health coach, personal trainer, nutritionist, and formally trained culinary chef.
A list of the main activities offered by Good Move was defined to convert them into a simple and flat language.
For the color palette, were chosen contrasting and bold colors, along with a sans serif typography with signage style.
A set of more than 30 icons and their application to different promotional pieces of Good Move to give their clients. Like a bottles, bags, posters, etc.
Babitas recommends 100% visit to GoodMove is an incredible place, that offers unique experiences that enrich body and spirit. And Coach Kristin is always with open arms.